SEO

WHAT IS SEO? WHY IS IT NECESSARY?

SEO stands for Search Engine Optimization. What does this mean? Basically, SEO ensures your website is visible. It analyzes how users and the platforms used to search for your business (Google, Yahoo, Bing, etc.) perceive you and develops strategies to improve the quantity and quality of users who access your website.

Imagine you create your website and you’re very happy with it. If your content doesn’t match what people are searching for online, no matter how beautiful it is, no one will visit it… That’s why SEO is necessary.

WHAT ARE THE ADVANTAGES OF HAVING AN SEO ARCHITECTURE?

One of the most common mistakes is wanting to create a website with content that you think is good. But what if that content isn’t being searched for, or not in the way you’ve written it?

If an SEO professional develops or guides the creation of your website’s content, they will consider all possible real user searches and divide them optimally among the different pages of your website. From the very beginning, your website will be directly linked to real searches. That’s what creating an SEO Architecture is all about.

SO WHAT DOES SEO ENTAIL?

Once your website is up and running, it involves using the right tools to see how search engines and users perceive you and using that information to improve and/or adapt your page content (On-Page SEO).

Once optimized, it’s necessary to create your online presence, that is, attract the attention of everyone searching for you to your website, which is already the best part of all (Off-Page SEO). Not only that, but it also involves monitoring your website monthly to see how and when you’re viewed, in order to further improve your presence and attract more visitors (SEO Monitoring).

HOW DO WE CARRY OUT ALL THIS SEO WORK?

We create your website’s architecture by filtering real search terms from both competitors and users, and we select the most effective keywords to generate more clicks.

We optimize your website content (text, images, videos, etc.) so that, once created, it improves how users perceive it.

We create your snippets (the titles, descriptions, and other elements you see in each of your regular search results) based on all the previous work.

We analyze your monthly traffic graphs to see who visits your site, how, when, and how long they stay. This allows us to grow together with your business.